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case studies


BrandName :Fitness First || India

Campaign Name :Digital Communication platform.

Overview :
In 1993, our first Fitness First club opened in Bournemouth in the south of England. Today we have clubs in 16 different countries, making us a leader in the global fitness industry. In India we have already opened 7 clubs and moving ahead with opening more clubs in the new future. We’ve seen a lot of change in the fitness industry over the years, but our philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that feeds our members’ motivation.
Requirement :

To remind about payment & other health tips to their existing customers.

Solution :

We at Pracharnama design & execute the campaign for star sports to go on Applications Advertisement on iOS and Android both. Also we started the banner ads on web inventory as well in our network. We have delivered the Visits & clicks as per expectation. There was a challenge where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 90 seconds for one visit count. but yes! proudly we deliver the expectation and commitment.