case studies

BrandName :Standard Chartered Bank

Campaign Name :EDM Circulations

Overview :
Standard Chartered says We've been in India for over 150 years, We're India's largest international bank with 99 branches in 42 cities, and we've been operating here since 1858. Our Customers and Clients Come First, We use our global capabilities and deep local knowledge in India to provide a wide-range of products and services to meet the needs of our individual and business customers. We build our products and services around you and have a number of commitments to help ensure that our customer have the best possible experience with us
Objective :

To acquire clients for credit cards

Solution :

We at Pracharnama doing the regular campaign since 2 hand half years month by month and the campaign creatives are from advertiser side, we are just pushing the same creative in our network database, we generally delivering the open rates for the client is in between 6 to 8 % campaign to campaign. We have pushed so many creatives during this piece of time. We execute the campaign only of digital mailers. The acquisition of client is starting through OTP based leads and call center and then acquisitions, we are strong enough to deliver the very first phase of sales process.


This ongoing campaign is itself a success story, still we are matching the expectation of the client. We would like to thank Mr. Anil, the media planner for Standard Chartered