To acquire clients for credit cards
We at Pracharnama doing the regular campaign since 2 hand half years month by month and the campaign creatives are from advertiser side, we are just pushing the same creative in our network database, we generally delivering the open rates for the client is in between 6 to 8 % campaign to campaign. We have pushed so many creatives during this piece of time. We execute the campaign only of digital mailers. The acquisition of client is starting through OTP based leads and call center and then acquisitions, we are strong enough to deliver the very first phase of sales process.
This ongoing campaign is itself a success story, still we are matching the expectation of the client. We would like to thank Mr. Anil, the media planner for Standard Chartered